Lead Gen
Everything that brings in work.
Built and run as one system.
Google and Meta ads, the pages they land on, the content that earns the click, and one pipeline that catches every enquiry and books it. One team builds all of it, so nothing is lost between vendors, and you see what it costs and what it brings in.
Free. Thirty minutes on Zoom with the person who would build it.
New lead
Meta lead ad · just in
New0
Claimed1
Jordan K.
Front yard design
Booked1
Lee W.
Cedar fence, 60 ft
What happened
The system
From the first ad to the booked job.
Most owners buy these from five different vendors and spend their week getting them to talk. We build them as one system, and you can start with whichever part moves the needle first.
Attract
Get in front of people ready to hire.
- Google search ads
- Meta ads on Facebook and Instagram
- Retargeting
- Local search pages
- Organic social
Convince
Give them a reason to pick you.
- Ad creative and motion ads
- Project photo and video
- Reels and Shorts
- Articles and newsletters
- Positioning and copy
Convert
Turn the visit into an enquiry.
- Websites coded for speed
- A landing page per campaign
- A page per service and town
- Forms and click-to-call
- Tracking from day one
Capture
Catch every enquiry while it’s warm.
- Forms, ads and calls in one pipeline
- A text and an email as each lands
- One owner per lead
- A phone number for each source
- Missed calls answered by Voice AI
Book
Onto your calendar, not into your inbox.
- Booking on your own site
- Your questions before the visit
- Meet, Zoom, phone or on site
- Confirmations with reschedule links
Measure
What it cost, and what it brought in.
- Spend and cost per lead
- Leads counted through to work won
- Meta reporting, refreshed hourly
- An AI review and a 30-day forecast
- A portal for you and your team
Where to start
Where do you want the needle moved?
Pick the result you want first. Here is what we would build to get there, and what you would watch to know it is working.
If the goal is
More calls
When people search for what you do, your phone should ring.
What we’d build first
- Google search ads on the terms people use when they’re ready to hire
- A landing page for each campaign, with click-to-call
- A phone number for each source, so you know which ad rang
- Voice AI on the calls you can’t take
What you’d watch
Calls from each source, against what each one cost.
Paid search and social
Ads that start the right conversations.
Google for the people already searching, Meta for the people who will be, and retargeting for the ones who looked and left.
Google search ads
Campaigns on the terms people type when they’re ready to hire, with negative keywords kept tight and a landing page for each ad group.
Meta ads
Lead forms and traffic campaigns on Facebook and Instagram, with creative made from your own work, aimed at the jobs you want more of.
Retargeting
The people who looked and didn’t enquire see you again, with the next reason to call.
Calls you can trace
Calls from your ads ring a number of their own, so you can see which campaign made the phone ring.
The first weeks are for testing
Nobody gets it right on day one. The first weeks show which audiences answer and which ads earn the click; then the spend goes where it works.
Your accounts
Everything runs from ad accounts you own, so the history and the audiences stay yours.
Websites and landing pages
Pages built to turn a visit into a call.
Coded by hand rather than assembled from a template, and tested before anyone else sees them.
Fast on a real phone
Every build is tested on a mid-range phone over a cell connection before launch, and kept that fast as it grows.
A page for every service, in every town
Someone searching for exactly what you do, where you do it, lands on a page about exactly that.
A landing page per campaign
Each ad lands on a page that matches it, not on your homepage.
Tracked from day one
Forms, calls and clicks are tracked before the first visitor arrives, so the site is measured from launch.
Every path tested
We walk every route to an enquiry on real devices before launch. If something on that path would break, we find it first.
Wired into the pipeline
Forms post straight into your pipeline, with the page and the ad they came from.
Content
Content made to earn the click.
Made in-house by the same team that runs the ads, so it matches, it lands on time, and it is built from your own work.
Ad creative and motion ads
Built from your finished jobs, cut for each placement, and replaced when the numbers say so.
Photo and video of your work
Your best projects, edited into sets for your site, your ads and your feeds.
Every shape it needs
16:9 for your site and YouTube, 9:16 for Reels and Shorts, 1:1 for the feed.
Words that sell
Service pages, articles that answer what buyers ask before they call, and newsletters to past clients.
Social, run for you
Posts and carousels made for each platform, not the same post pasted everywhere.
Yours to keep
The files, the footage and the accounts are yours, during and after.
- Motion ads
- Project video
- Reels and Shorts
- Carousels
- Service pages
- Articles
- Newsletters
The pipeline
Every channel, one pipeline.
Wherever someone reaches out, it lands in the same place, with where they came from attached.
Your website and landing pages
Forms post straight into the pipeline, carrying the page they came from and the ad that brought them there.
Meta lead ads
Facebook and Instagram form leads arrive as they are submitted. If Meta is slow to hand one over, it is asked again every ten minutes, up to eight times.
Phone calls
Calls the receptionist takes become leads too, with the summary of the call attached.
One person, one lead
Someone who submits twice in ten minutes is one lead on your desk, not two.
The first minutes
Someone sees it right away.
The moment a lead lands, the people who should act on it hear about it, and the lead shows who has it.
You're alerted
A text and an email go to you and anyone else on your desk, with the lead’s details in them.
Someone claims it
Each lead has one owner, so two people never call the same customer and nobody assumes someone else did.
It moves forward
Stage, next step and every call are logged on the lead, so anyone can pick it up where it was left.
It books
Send them to your calendar, or book the visit for them yourself.
Booking
A calendar on your own site.
The booking step sits on your site, in your colours, reading your real availability.
Real availability
Read from your Google Calendar, with your hours, buffers and notice. Busy time doesn’t show as open.
Your questions
Ask what you need before the visit, as short answers, choices or dropdowns. The answers ride along on the calendar invite.
However you meet
Google Meet, Zoom, a phone call or on site, with the right details on every invite.
Confirmations that work
Booking, reschedule and cancellation emails with links to move or cancel. Texts too, for people who opt in.
Reporting
What it cost, and what it brought in.
Meta campaigns report into your pipeline in the numbers you would actually ask about, and all of it sits in one invite-only portal for you and the people you choose.
Spend against leads
Meta spend, results and cost per result, beside the leads that actually landed on your desk.
Won, not just leads
Leads that turned into work are counted against the ads that brought them in.
Numbers that settle
The last three days are read again every hour, so the figures settle the way Meta’s own do.
A second opinion
An AI review of your ads: a plain verdict and a 30-day forecast, beside the figures it read.
- Your leads
- Bookings
- Calendar connections
- Ads and the review
Why one team
One system, nothing lost in between.
Lead generation fails in the gaps: the ad that lands on the wrong page, the form nobody checks, the call that goes to voicemail. One team building all of it closes them.
The click lands somewhere built for it
The ad, the page and the pipeline are planned together, so money spent on a click isn’t lost on a page that was never built to convert it.
One team answers for all of it
No back and forth between an ad agency, a web designer and a software vendor about whose part broke.
Start anywhere, add the rest later
Begin with the part that moves the needle now. The rest plugs into it without a rebuild.
You own every account
Ad accounts, site, content and data. If we ever part ways, all of it stays with you.
How it runs
Planned first, then run every month.
We trace where your leads come from
Every source, how quickly each enquiry is seen, and where they slip away.
A plan with a fixed price
What to build first and what it costs, in writing, before any work begins.
Built and launched together
Ads, pages, content and pipeline go live as one system, measured from the first day.
Run and tuned every month
We watch the numbers, move the spend to what works, and replace what doesn’t.
Recent builds
What we’ve built lately.
Clients are never named without their written approval, so these are described by what they do.
A Fraser Valley hardscape contractor
A real page for every service in every town they serve, built from their own project photos, with a quote form that lands as a lead.
A BC custom home builder
A site that turns a buyer’s weeks of research into a call, live before the portfolio had finished being shot.
A Pacific Gateway logistics operator
A site built to the standard a freight procurement desk checks before it asks for a meeting.
Questions
What owners ask first.
Do I have to buy all of it?
Do you run Google Ads?
Do you make the content, or do we?
Do I need a new website?
Does it reply to my leads for me?
Can you guarantee results?
Who owns the accounts?
What does it cost?
Book a call
See where your leadscome from today.
Book a call and we'll trace where your enquiries come from now, where they slip away, and which part of the system would move the needle first.
Free. Thirty minutes on Zoom with the person who would build it.