Privacy Policy

This Privacy Policy describes how Acceltra Digital (“Acceltra,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit acceltradigital.com (the “Site”), submit an inquiry through our intake form, subscribe to our resource hub, or otherwise interact with us.

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada and apply equivalent or stronger protections to visitors and clients in the European Economic Area (GDPR), the United Kingdom (UK GDPR), California (CCPA/CPRA), and Quebec (Law 25). If you are in one of those jurisdictions, the rights described in Section 8 apply to you.

Acceltra Digital is a digital infrastructure agency based in Vancouver, British Columbia, Canada. We build high-converting websites, agentic AI systems, automated workflows, and digital marketing programs for businesses.

For all privacy questions, requests, complaints, and other concerns: admin@acceltradigital.com.

3.1 Information you provide directly

When you submit our intake form at /contact, you provide:

• Identifiers: first and last name, email address, phone number
• Professional context: company name (optional), your role (optional)
• Project context: the type of work you're considering, your top business goal, your business stage, what approaches you've tried before, where you are in the decision process, and any free-form notes you choose to provide

You may also email us directly. Anything you send us in an email — including the email body, attachments, and metadata — is stored in our email provider in the normal course of business correspondence.

3.2 Information collected automatically

When you visit the Site, our hosting provider and analytics tools automatically collect:

• Device and connection data: IP address, browser type and version, operating system, device type, screen size, referring URL
• Usage data: pages viewed, time on page, scroll depth, click events, navigation paths, approximate location derived from IP at the city / region level
• Performance data: page load times, errors, and Core Web Vitals telemetry

3.3 Cookies and similar technologies

We use a small number of cookies and equivalent client-side storage. The categories we use:

• Strictly necessary: set by our hosting provider (Vercel) for security, load balancing, and abuse prevention. These cannot be disabled.
• Analytics: set by Google Analytics 4 and Microsoft Clarity to measure traffic, page performance, and aggregate user behavior. These can be disabled — see Section 8.

We do not use cross-site advertising cookies, retargeting pixels, or third-party social media tracking pixels. We do not sell or rent personal information.

We use the personal information we collect for the following purposes:

• To respond to your inquiry, schedule a strategy call, and follow up on whether we are a fit
• To prepare a custom proposal, statement of work, or scoping document if you choose to engage us
• To deliver, manage, and support an active engagement once a contract is signed
• To improve the Site (debug errors, optimize Core Web Vitals, refine copy and information architecture based on aggregated usage data)
• To prevent abuse, spam, fraud, and security incidents (rate limiting, honeypot detection, log retention)
• To comply with our legal, tax, accounting, and contractual obligations

Lawful basis (for visitors in the EEA / UK): we rely on your consent (for analytics cookies), the necessity of processing for the performance of a pre-contract or contract with you (for inquiry and engagement data), and our legitimate interest in operating and securing the Site (for technical telemetry).

We do not sell personal information. We share it only with the following service providers, each acting on our instructions and bound by contract or by their own published terms to handle data securely:

We may also share information when legally required (e.g., a valid subpoena or court order), to protect our rights, or in connection with a corporate transaction (merger, acquisition, financing). In any such transaction, the acquirer will be bound by privacy commitments at least equivalent to this policy.

Several of our service providers (listed in Section 5) store and process data in the United States. By using the Site or submitting an inquiry, you understand that your information will be transferred outside of Canada or your home country and processed under United States law, which may offer different legal protections than your home jurisdiction.

For visitors in the EEA / UK, where required, we rely on the European Commission's Standard Contractual Clauses or the equivalent UK International Data Transfer Agreement to govern these transfers. For visitors in Quebec, we conduct a privacy impact assessment for transfers outside the province as required by Law 25.

We retain personal information only as long as we have a legitimate purpose for it:

• Inquiry data without an engagement: retained for up to 24 months in our CRM, then deleted unless you ask us to keep your record on file
• Engagement data: retained for the duration of the engagement plus 7 years for tax, accounting, and audit purposes
• Analytics data: retained per the providers' defaults — Google Analytics 4 retains user-level event data for 14 months by default; Microsoft Clarity retains session recordings for 13 months
• Server logs: retained for up to 30 days for security and abuse investigation, then automatically purged
• Email correspondence: retained per our standard email policy and applicable record-keeping requirements

You can ask us to delete your data sooner — see Section 8.

Depending on your location, you have the following rights regarding personal information we hold about you:

• Access: request a copy of the personal information we hold about you
• Correction: ask us to fix anything inaccurate or out of date
• Deletion: ask us to delete your data (subject to legal retention obligations)
• Withdraw consent: withdraw any consent you previously gave (e.g., for analytics)
• Portability: receive your data in a machine-readable format (EEA / UK / Quebec / California)
• Object or restrict: object to or restrict certain processing (EEA / UK)
• Non-discrimination: exercise any of these rights without retaliation (California)
• Authorized agent: use an authorized agent to make a request on your behalf (California)

To exercise any of these rights, email admin@acceltradigital.com. We will verify your identity (typically via the email address on file) and respond within 30 days. We do not charge a fee for reasonable requests.

How to opt out of analytics

• Install the Google Analytics opt-out browser add-on to disable GA4 across all sites
• Visit Microsoft's privacy controls to manage Clarity tracking
• Enable “Do Not Track” in your browser; we honor DNT signals where technically feasible
• Use private browsing / Incognito mode to limit persistent identifiers

We use commercially reasonable technical and organizational safeguards to protect personal information, including TLS encryption in transit, access controls limited to personnel with a business need, server-side rate limiting and honeypot protection on form endpoints, and reputable infrastructure providers. No internet transmission or storage system is perfectly secure, however, and we cannot guarantee absolute security.

If a security incident affecting your personal information ever occurs, we will notify you and the Office of the Privacy Commissioner of Canada (and any other applicable regulator) as required by law.

The Site is not directed to children under 16 (or 13, depending on jurisdiction). We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, contact admin@acceltradigital.com and we will delete it.

The Site links to third-party websites (e.g., client portfolio sites, social media, and external resources). We are not responsible for the privacy practices of those sites. Read their policies before submitting any information.

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective” date at the top of this page. For material changes that affect how we use personal information you've already given us, we will email you (where we have your address) and post a notice on the Site for at least 30 days before the change takes effect.

For privacy questions, requests, or complaints: admin@acceltradigital.com.

If you are not satisfied with our response, you have the right to file a complaint with your local data protection authority. In Canada, that is the Office of the Privacy Commissioner of Canada. In Quebec, the Commission d'accès à l'information. In the EEA / UK, your national supervisory authority. In California, the Office of the Attorney General.