Lead Gen
Everything that brings in work. Built and run as one system.
Your Google Business Profile, ads on Google and Meta, the pages they land on, the content that earns the click, and one pipeline that catches every enquiry and books it. One team builds all of it.
Free. Thirty minutes on Zoom with the person who would build it.
New lead · Meta lead ad · just in
Scripted exampleNew0
Claimed1
Jordan K.
Front yard design
Booked1
Lee W.
Cedar fence, 60 ft
What happened
The system
From the first ad to the booked job.
Most owners buy these from five different vendors and spend their week getting them to talk. We build them as one system, and you can start with whichever part moves the needle first.
Attract
Get in front of people ready to hire.
- Google Business Profile
- Google search ads
- Meta ads on Facebook and Instagram
- Retargeting
- Local search pages
- Organic social
Convince
Give them a reason to pick you.
- Ad creative and motion ads
- Project photo and video
- Reels and Shorts
- Articles and newsletters
- Positioning and copy
Convert
Turn the visit into an enquiry.
- Websites coded for speed
- A landing page per campaign
- A page per service and town
- Forms and click-to-call
- Tracking from day one
Capture
Catch every enquiry while it’s warm.
- Forms, ads and calls in one pipeline
- A text and an email as each lands
- One owner per lead
- A phone number for each source
- Missed calls answered by Voice AI
Book
Onto your calendar, not into your inbox.
- Booking on your own site
- Your questions before the visit
- Meet, Zoom, phone or on site
- Confirmations with reschedule links
Measure
What it cost, and what it brought in.
- Spend and cost per lead
- Leads counted through to work won
- Facebook and Instagram, hourly
- An AI review and a 30-day forecast
- A portal for you and your team
Where to start
Where do you want the needle moved?
Pick the result you want first. Here is what we would build to get there, and what you would watch to know it is working.
If the goal is
More calls
When people search for what you do, your phone should ring.
What we’d build first
- Your Google Business Profile, complete, with a number of its own
- Google search ads on the terms people use when they’re ready to hire
- A landing page for each campaign, with click-to-call
- A phone number for each source, so you know which ad rang
- Voice AI on the calls you can’t take
What you’d watch
Calls from each source, against what each one cost.
Google Business Profile
Found on the map, and easy to reach.
When someone searches for a trade near them, Google usually shows a map before any website, and your profile is what they see there. We set it up properly, see it through verification, keep it current, and make Apple Maps and Bing say the same.
The right categories
Your categories decide which searches you can show up in, so each one is chosen with care. Your name stays exactly as it is: names stuffed with keywords get profiles suspended.
Every service, every town
Each service listed and described, and the towns you work in set as your service area, matching the pages on your site.
One tap to reach you
A call button that rings through, a booking link to the calendar on your site, and hours that are right, holidays included.
Traced like an ad
Calls from your profile ring a number of their own, with your main number kept on it, and the link to your site is tagged. Your pipeline shows what the profile sent.
Reviews, asked for properly
A short link your crew sends after every job. Every customer is asked, not just the happy ones, as Google’s rules require, and every review gets a reply.
Photos of real work
New photos of finished jobs, added as they happen, so the profile shows the work people are hiring you for.
What's included
Every part of it, from one team.
Ads, pages, content, the pipeline, booking and reporting. Start with any of them; they connect as you add the rest.
Ads that start the right conversations.
Google for the people already searching, Meta for the people who will be, and retargeting for the ones who looked and left.
Google search ads
Campaigns on the terms people type when they’re ready to hire, with negative keywords kept tight and a landing page for each ad group.
Meta ads
Lead forms and traffic campaigns on Facebook and Instagram, with creative made from your own work, aimed at the jobs you want more of.
Retargeting
The people who looked and didn’t enquire see you again, with the next reason to call.
Calls you can trace
Calls from your ads ring a number of their own, so you can see which campaign made the phone ring.
The first weeks are for testing
Nobody gets it right on day one. The first weeks show which audiences answer and which ads earn the click; then the spend goes where it works.
Your accounts
Everything runs from ad accounts you own, so the history and the audiences stay yours.
Why one team
One system, nothing lost in between.
Lead generation fails in the gaps: the ad that lands on the wrong page, the form nobody checks, the call that goes to voicemail. One team building all of it closes them.
The click lands somewhere built for it
The ad, the page and the pipeline are planned together, so money spent on a click isn’t lost on a page that was never built to convert it.
One team answers for all of it
No back and forth between an ad agency, a web designer and a software vendor about whose part broke.
Start anywhere, add the rest later
Begin with the part that moves the needle now. The rest plugs into it without a rebuild.
You own every account
Ad accounts, site, content and data. If we ever part ways, all of it stays with you.
How it runs
Planned first, then run every month.
We trace where your leads come from
Every source, how quickly each enquiry is seen, and where they slip away.
A plan with a fixed price
What to build first and what it costs, in writing, before any work begins.
Built and launched together
Ads, pages, content and pipeline go live as one system, measured from the first day.
Run and tuned every month
We watch the numbers, move the spend to what works, and replace what doesn’t.
Recent builds
What we’ve built lately.
Clients are never named without their written approval, so these are described by what they do.
A Fraser Valley hardscape contractor
A real page for every service in every town they serve, built from their own project photos, with a quote form that lands as a lead.
A BC custom home builder
A site that turns a buyer’s weeks of research into a call, live before the portfolio had finished being shot.
A Pacific Gateway logistics operator
A site built to the standard a freight procurement desk checks before it asks for a meeting.
Questions
What owners ask first.
Do I have to buy all of it?
Can you get us to the top of Google Maps?
We already have a Google profile. Do we need this?
Do you run Google Ads?
Do you make the content, or do we?
Do I need a new website?
Does it reply to my leads for me?
Can you guarantee results?
Who owns the accounts?
What does it cost?
Book a call
See where your leads come from today.
Book a call and we'll trace where your enquiries come from now, where they slip away, and which part of the system would move the needle first.
Free. Thirty minutes on Zoom with the person who would build it.